Our Team
John Coor
NMLS #321665
OWNER & PRINCIPAL LOAN OFFICER
John began his mortgage career at Equity Mortgage Associates in 1987 and never left. In 2013, after 26 years, John purchased the business from the original owners. Since then, John has brought success to his clients for 35+ years. He now continues to successfully navigate the ebbs and flows of the mortgage business and offer timely and relevant mortgage solutions.
The depth of his experience is an asset to anyone looking for a seasoned mortgage perspective that resonates in today’s business environment. John is experienced in all types of residential and investment mortgage lending as well as construction loans, bridge loans, and commercial property.
John, a Richmond city native, is an expert in all things Richmond. John is very active in the Richmond community and serves as a member of the West Richmond Rotary Club. As a JMU graduate and a Hokie parent, John is also passionate about college sports. When not working, you can find John on his boat on the James River, entertaining friends and family.
A true people person, John takes an interest in everyone he meets. His business is built on relationships, and the high volume of repeat business is a testament to his authentic interest in his clients and their individual mortgage needs.